Marketing Audit

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A full marketing audit and report offers a comprehensive evaluation of all current strategies followed by proven recommendations to increase qualified leads and lower customer acquisition costs. We can provide this as a stand alone service but we also offer packages which provide the implementation and tracking. 

Overview:

• Involves detailed analysis of current marketing activities, assets, branding, and messaging.
• Evaluates all customer touchpoints: website, social media, paid advertising, SEO, email campaigns, and CRM performance.
• Uses key performance indicators and advanced attribution models to determine which channels actually drive conversions and deliver the most cost-effective results.

Report Features:

• Clear summary of strengths and weaknesses in current marketing strategy.
• Channel performance analysis (SEO, paid ads, organic, social) to spot inefficiencies and missed opportunities.
• Segmentation review to highlight high-value audiences and optimize targeting.
• Content and messaging assessment for consistency and alignment with your ideal lead.

Proven Recommendations:

• Refine targeting and messaging to improve lead quality and conversion rate.
• Reallocate budget from underperforming channels toward those with better cost per acquisition.
• Implement multi-touch attribution to track how each touchpoint impacts acquisition and ROI.
• Optimize landing pages and lead forms for higher conversions and better user experience.
• Develop remarketing and automation strategies to nurture leads efficiently.
• Test emerging channels (e.g., new social platforms, influencer partnerships) for scalable, cost-effective growth.

Result businesses typically see:

• Increased number of qualified leads.
• Reduced customer acquisition cost through smarter allocation of spend and improved processes.
• Enhanced ROI and greater long-term growth by aligning marketing with business goals.